Website Content Administrator

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Summary Of Role

We are a new company selling dog accessories and products online. We are looking for a dynamic individual to join our small team and manage our new website that is due to be launched in October 2016.

The Role

• Generate and update website content (products, content, promotions)
• Work with our ad agency to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider (shopify)
• Plan, define and implement website changes and functional improvements
• Maintain and update the online marketing plan for the website
• Monitor key performance indicators on the website and develop plans to improve them

Key Experience
• Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)
• Understanding of order management/customer fulfilment in an e-commerce context
• Strong understanding of Excel and Photoshop
• Good written English and the ability to write compelling copy for the website
• Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
• Previous experience of website or e-commerce CMS systems and also Amazon Seller central a bonus
• Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
• Experience of Shopify would be a bonus
Detailed responsibilities would include:

Website
• Update product information and content on the website
• Create banners, images, promotions etc for display on the website (using products like Photoshop)
• Update content managed areas (copy & artwork)
• Manage website configuration & parameters (eg payment options, stock management)
• Investigate and report any operational/technical issues arising
• Scope and document ongoing website functional projects /improvements
• Test and deploy functional projects /improvements
• Liaise with our web agency regarding the day to day management of the website
• Evaluate approaches & strategies to improve website sales conversions & customer engagement
• Provide progress updates to the directors

Marketing
• Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
• Liaise with our advertising company to implement and support campaigns
• Investigate, evaluate and assess new ways of generating additional traffic/orders
• Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)

Please send a short covering letter (400 words max) about your experience and why you are suitable for this role.

Please note – no agencies.